Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template

Increase Your Traffic + Get Better Results With This Content Distribution Strategy Template If youve been working on search engine optimization  or any form of promotion for your content, you might have come across the term â€Å"content distribution†. You’ve just spent loads of time and money to produce an amazing whitepaper, video, or other content types†¦ Now, it’s a waiting game as all those readers come rushing in to read your amazing content piece, right? If only it were that easy. Just because you’ve finished the content, doesn’t mean you’re done. In some ways, the hard work is just beginning. Now you’ve got to promote it, and in a world where there are 4 million blog posts published on the Internet every single day, your content distribution strategy has to be on point. This post breaks down the best ways to promote your content, how to create a distribution strategy, and why its so important to your marketing. Recommended Reading: How to Write White Papers People Actually Want to Read (Free Template) The Best eBook Template to Generate More Subscribers (+ Easy eBook Ideas) Download This Content Distribution Template But first, check out this content distribution template. You’ll find an easy-to-follow template to track your entire content distribution strategy from start to finish. It’s also easily customizable for each of your projects to make sure that you’re promoting each content item in the best way. What is Content Distribution? While it's a term thrown around in numerous marketing circles, it can have numerous meanings. As distribution has become more important to the success of content today, it’s important to understand the nuts and bolts of content distribution as a term. Content distribution  is the act of promoting content through any means by companies and brands to provide content to its targeted audience. It breaks down into three different areas, owned channels, earned channels and paid content. These three channels provide the fundamentals of how you distribute the content appropriately. Owned Channels These channels are the foundation of your entire online presence. It's any medium that you create and control. Common examples would be your website or an app you've developed. But these days, your social media page, your blog, or even a YouTube page, are all classed as owned channels. Without sufficient content on your own channels, your brand is not able to build, which can limit your ability to convert customers. To make the most of your own channels, you can break your techniques down into three individual components. The content:  Content is key to your entire operation, and the distribution of content can include blogs, e-books, infographics, as well as videos. Videos have been vital in improving promotion, especially search engine optimization, as videos generate a 41% higher click-through rate  than plain text. Posting and sharing of information:  The bread and butter of engaging with potential and existing customers. By posting information and sharing it via social media platforms, you can build a following and tempt new custom in. This helps to direct traffic to your website as well as using social media to get your content to a broader audience. Marketing via email:  While social media is a great way to engage with your customers, email marketing is a great way to make the most of your existing contacts and to convert them onto your latest products. Earned Channels Earned channels are essentially the equivalent of word of mouth. If the content that you post on your owned media is picked up by third-party sites, this results in organic search engine rankings. The most significant driving forces behind earned media boil down to two things: Search engine ranking:  The rankings can be determined by numerous components, but primarily it's about a good SEO strategy. Search engine optimization  is such an evolving beast that to make earned media shareable by third parties, the content working in conjunction with ranking on the first page are the two components that need to be in tandem with each other. The content distributed by the brand:  no matter how you dress it up, the content has to be good enough to warrant mentions, reposts, recommendations, and shares. Paid Channels The paid channels refer to the external marketing approaches that, as you would suspect, results from a paid placement. It can be argued that paid media appears to be unnecessary, especially in comparison to earned and owned channels, but this third aspect works with the other two channels to help a business grow significantly. Ultimately, paid media is one of the best and quickest ways to get traffic. Think of a stagnating business that's not able to establish its brand. By investing in paid media to display content across social networks, you are getting exposure in a way that would not happen if you were to go through organic methods. For example, a promoted post may very well be a new customer’s first experience of your brand. This results in increased traffic and this traffic can be easier to track than other organic methods. As social media can provide appropriate statistics on the leads or clicks your page content gets, this can give you instantaneous feedback as to whether this method is working for you. And as the three most prominent areas of paid media are branded content, display ads, and PPC  advertising, it's likely you are already making headway through the paid channels anyway. But by using paid channels in conjunction with earned and owned channels, you are supporting your brand with that all-important trifecta of content distribution. Why Content Distribution is Important Content and its success is all about planning and preparation. You could argue that it's about the type of content you create, but content distribution and great content are two sides to the same coin. Recently, 56% of marketers  stated they outsource one part of their marketing strategies, which has resulted in an increased need for help in content creation. And as 78% of marketers have reported that their business has improved due to better content creation, this shows that enhancing the content through these three channels has improved marketing in numerous ways. To improve your marketing capabilities, you cannot rely on one aspect of your content distribution. Breaking it down into these three essential components, and following them to the letter, will result in a brand that is evenly distributed. Content is king, and as content distribution becomes highlighted as one of the biggest marketing opportunities that brands don't utilize, harnessing these three different areas can push a struggling business into more prominent quarters. Many brands may make the most of one or two areas of this trifecta, but, if you recognize that you're not making the most of all of them, this will soon become apparent. So many brands make the most of PPC or plunge their efforts into search engine optimization, but to be competitive and to maintain an edge, content distribution is the missing ingredient. For those brands looking to improve their strategies, looking to keep on top of trends, and make the most of marketing tools, ensure your content distribution is at the forefront of your marketing strategy. How to create a #content distribution strategy with a free template.How to Create a Content Distribution Strategy Step-by-Step Providing relevant content at the right time to the people who need it is an integral part of digital marketing, but it won’t happen by accident. To achieve an effective content distribution, you need to follow a step-by-step strategy. List Your Target Distribution Channels Your target distribution channels are the sites, organizations or entities from which you disseminate content. Content marketing distribution channels may include social networks, your website, a partner blog, a podcast or some other digital medium. Before you begin your content distribution strategy, therefore, it’s worth writing down a list of all the ways you’ll distribute your content with a brief justification for why. Guest Posts on External Websites Guest posts on external websites have two functions: to promote your content  to a new audience and to create links to your site for SEO purposes. These articles can introduce your content to people who wouldn’t ordinarily see it and who might benefit from it in the future. Before posting on external sites, think about whether they attract visitors who could benefit from your product. Here’s an example of a guest post on Convince Convert by . Another strategy for guest posting is to reach out to bloggers of articles that already exist on your target keywords. You can ask the author to add a section about your tool/product with a link back to your website. Online Communities Online communities are any place on the web where people gather to interact. Distributing content through these channels (Facebook groups, LinkedIn groups, Reddit, forums, etc.) can be effective because communities naturally generate interest and engagement. Ideally, you want to create shareable and â€Å"commentable† content that produces a buzz. Be careful with this tactic however, you want to genuinely helpful and not promotional. Here’s an example of a discussion on Reddit regarding Facebook advertising. This would be a good opportunity to link to a content piece from your blog that helps solve the poster’s problem. External Podcasts External podcasts  can be an excellent vehicle for distributing content to a new audience. Many media firms, like the BBC and the Wall Street Journal, give space to businesses on their podcasts to speak about what they do. This example is from the Wall Street Journal is inspired by the popular column which commuters can turn to for insights on business, the economy, markets, and politics. The content on podcasts is usually newsworthy and topical. It can be a great way to increase brand awareness and reach new audiences that are not aware of your product or service. Internal Blog Posts Blog posts on your own site are an opportunity to tell your audience more about yourself and provide them with real value. Coca-Cola  - the world’s premier soft drinks brand - has one of the top company blogs in the world. It talks about its approach to corporate responsibility, its plans to make the business more sustainable, and how the company operates internally. The blog is a great tool to get readers engaged in content and up-to-date with trends. Internal Videos Internal videos are videos that companies make for the benefit of their colleagues. Although most businesses focus on external videos - or those that are customer-facing - internal videos can have tremendous value for training and teaching staff about the company values. Walmart  has been using internal videos to distribute content for many years to teach new hires about the importance of warehouse safety and correct lifting techniques. Webinars Webinars  are interactive online seminars where a company imparts information and then invites guests to ask questions and give feedback. ARK Invest  is an investment broker with a focus on future technology. The firm hosts monthly webinars where it explains to customers why it is investing in certain sectors (like robotics or genetics) and how they think the market will adjust to new technological changes in the future. Investors can then ask questions about why the firm is investing their money in a particular way. Demos Demos of how a product works are a great way to get information across to customers. Although demos are usually explicitly promotional, this doesn't mean that they can't be used to educate customers about the powerful benefits of a new product. In 2018, Google demoed  its new product, Duplex, which is an AI voice bot that can conduct basic conversations on a user’s behalf (for instance, book a table at a restaurant). At Google I/O 2018, the company demonstrated the product live, showcasing it’s audience the benefits directly. Infographics Infographics  use a combination of pictures and text to convey information or statistics readably. Supply Spy, a firm that helps users research Amazon products, has an infographic which breaks down the complicated topic of Amazon seller fees into manageable chunks, helping to make the subject more approachable. Guides Shopify is a platform which provides a range of utilities to budding online retailers, such as website design and payment facilities. Setting up an online store can be a complicated business, so Shopify provides guides  for all sorts of things, such as how to sell on eBay, small business marketing on Twitter, selling products on Amazon, and how to grow an e-commerce business with email marketing. Social Media Channels Pizza Hut  is one of the most interesting examples of a company that uses social media distribution effectively. Rather than use its Twitter feed to advertise money-off coupons (which seems to be the default position of many other pizza chains), it uses social media to celebrate the product that it sells. By doing this, it creates much more engaging, likable and sharable content and video. Email Email marketing has the highest ROI of any form of digital marketing, according to  Litmus Software. Many companies use email to distribute special offers and deals tailored to their customers, but the most successful email campaigns tend to be those that communicate genuinely exciting information. Evans Cycles, a cycling firm based in the UK, sends customers a combination of special offers and informational videos on how to look after their bicycles. Ebook Ebooks are in-depth resources that companies can provide their customers to cement their authority in a particular field. Ebooks demonstrate to customers that a business has substantial expertise, making them a preferred source of reliable information. Deloitte  is a professional services company that provides tax advice, management consultancy and strategy advice to firms all over the world. Its work is detailed, so it often uses ebooks to complement the work that it does with firms. The company’s clients can get bespoke advice direct from consultants and then refer to ebooks if they need a refresher once consulting is finished. A Better Way to Plan Your Content Distribution Strategy Sure the content distribution tracking spreadsheet included in this blog will do the job†¦ But, let’s be honest, the last thing most marketing managers need is another spreadsheet to add to their ever-growing list. The good news is, there’s a better way. Your entire team can collaborate, plan and execute their content distribution strategy with . No spreadsheets, no manual updating, no status updates. Just one amazing hub to plan it all. Here’s how it works: To start, add a new marketing project in by clicking the plus sign on your project kickoff date. Then choose the option entitled â€Å"marketing campaign† on the list. Next, add each individual content promotion and distribution item to your marketing campaign. Once you’ve added all the individual content distribution tactics, you’ll see a visualization of every element on your calendar. Everyone on your team will know exactly what is going live and when, and their tasks for each tactic. Goal Setting Goal setting is an essential aspect of your overall content distribution strategy, whether you’re trying to reach people through social media tools, external blogs, your website. But how do you set effective content distribution goals? Decide on The Nature of Your Goals Some organizations create content for the sake of creating content, thinking that it will put them at an advantage. But any experienced digital marketer worth their salt will tell you that the only way to drive things forward is to make sure that you're clear on why you’re distributing content in the first place. You may want to distribute content for the following reasons: Generate more leads Increase your conversion rate Improve awareness of your brand Increase customer retention To educate your audience Get more traffic to your website The content distribution strategy you choose will depend on your overall goals. A plan designed to improve awareness of your brand will be very different from one that hopes to increase customer retention or upsell customers on various products. Some businesses  try to be smart and align content with multiple goals, hoping to kill many birds with one stone. Companies create content that they expect will improve their ranking in search engines, generate a buzz on social media, increase awareness of their brand and boost leads. But trying to tick all the boxes rarely works and you may find that your content is less useful in certain channels than it would be had you stuck to a specific strategy. For example, you might create a wordy blog to help you rank for specific keywords in Google search.

What Is a Cartilaginous Fish

What Is a Cartilaginous Fish Cartilaginous fish are fish that have a skeleton made of cartilage, rather than bone. All sharks, skates, and rays (e.g., the southern stingray) are cartilaginous fish. These fish all fall into the group of fish called the elasmobranchs. Characteristics of Cartilaginous Fish In addition to the difference in their skeletons, cartilaginous fish have gills that open to the ocean through slits, rather than the bony covering that is present in bony fish. Different shark species may have different numbers of gill slits. Cartilaginous fish may also breathe through spiracles, rather than gills. Spiracles are found on top of the heads of all rays and skates, and some sharks. These openings allow the fish to rest on the ocean bottom and draw oxygenated water in through the top of their head, allowing them to breathe without breathing in sand. A cartilaginous fishs skin is covered in placoid scales, or dermal denticles, tooth-like scales different from the flat scales (called ganoid, ctenoid or cycloid) found on bony fish. Classification of Cartilaginous Fish Kingdom: AnimaliaPhylum: ChordataClass: Elasmobranchii Evolution of Cartilaginous Fish Where did cartilaginous fish come from, and when? According to fossil evidence (primarily based on shark teeth, which get preserved much more readily than any other part of a shark), the earliest sharks evolved about 400 million years ago. Modern sharks arrived starting around 35 million years ago, and megalodon, white sharks, and hammerheads came about 23 million years ago. Rays and skates have been around longer than us, but their fossil record dates back to about 150 million years ago, so they evolved well after the first sharks. Where Do Cartilaginous Fish Live? Cartilaginous fish live all around the world, in all kinds of water - from rays that inhabit shallow, sandy bottoms to sharks that live out in the deep, open ocean. What Do Cartilaginous Fish Eat? A cartilaginous fishs diet varies by species. Sharks are important apex predators and may eat fish and marine mammals such as seals and whales. Rays and skates, who primarily live on the ocean bottom, will eat other bottom-dwelling creatures, including marine invertebrates such as crabs, clams, oysters, and shrimp. Some huge cartilaginous fish, such as whale sharks, basking sharks, and manta rays, feed on tiny plankton. How Do Cartilaginous Fish Reproduce? All cartilaginous fish reproduce using internal fertilization. The male uses claspers to grasp the female, and then he releases sperm to fertilize the females oocytes. After that, reproduction can differ among sharks, skates, and rays. Sharks may lay eggs or give birth to live young, rays give birth to live young, and skates lay eggs that are deposited inside an egg case. In sharks and rays, the young may be nourished by a placenta, yolk sac, unfertilized egg capsules, or even by feeding on other young. Young skates are nourished by a yolk in the egg case. When cartilaginous fish are born, they look like miniature reproductions of adults. How Long Do Cartilaginous Fish Live? Some cartilaginous fish may live for up to 50-100 years. Examples of Cartilaginous Fish: Whale SharkBasking SharkGreat White SharkThresher SharksSkatesSouthern Stingray References: Canadian Shark Research Lab. 2007. Skates and Rays of Atlantic Canada: Reproduction. Canadian Shark Research Lab. Accessed September 12, 2011.Icthyology Department at FL Museum of Natural History. Shark Basics. Accessed September 27, 2011.Icthyology Department at FL Museum of Natural History. Â  Shark Biology Accessed September 27, 2011.Icthyology Department at FL Museum of Natural History. Â  Ray and Skate Biology Accessed September 27, 2011.Martin, R.A. Evolution of a Super Predator. ReefQuest Centre for Shark Research. Accessed September 27, 2011.Murphy, D. 2005. More About Condricthyes: Sharks and Their Kin. Devonian Times. Accessed September 27, 2011.

Significance of Proper Identification of the Market structure for the Essay

Significance of Proper Identification of the Market structure for the Organisaition using the example of The Ritz Carlton company - Essay Example However, consumer electronics industry is experiencing perfect competition and hence it is impossible for companies in this market to fix prices for their products. On the other hand in market with Oligopoly, only few suppliers are there and it is possible for the firms in such markets to control the price and market activities in such market structure. For example, OPEC is enjoying oligopoly in oil market. In monopolistic competition, there could be numerous suppliers; however, only few enjoy monopoly. In smartphone market, APPLE and Samsung are ruling now. Even though companies such as Nokia, LG, Blackberry, and Sony Erickson are there, only APPLE and Samsung have the upper hand. Even though monopolistic market structure is the primary objective of all organizations, it is difficult to maintain supremacy in such markets for a prolonged time. It is almost impossible for Ritz Carlton to think about following a monopoly or oligopoly market structure at present because of the huge capa bilities of competitors. At the same time, it is possible for Ritz Carlton dominate the hotel industry along with prominent competitors such as InterContinental Hotel Group, Marriott International Hilton Hotels and Global Hyatt. Key internal and external factors affecting Ritz Carlton Manpower cost is extremely high in American and European regions compared to that in Asian region. Moreover, global wealth is currently shifting from American and European is not so good for Ritz Carlton. Monopolistic competition helps companies to attain huge profits for a short period and a normal profit in the long run which is evident from the following illustrations. (Monopolistic competition, n. d.). From the above graph it is evident that the arrival of...This paper outlines the importance of proper identification of the type of market where the organization is intending to conduct business. The case of The Ritz Carlton Hotel Company, one of the prominent hotel groups, which is planning to expan d into new Asian markets, is under consideration. The increased readiness of overseas countries in recent times in attracting foreign direct investment is helping Ritz Carlton to think positively about market expansion. Since competition is different in different regions, the objective of Ritz Carlton is to identify less heavily competitive service markets across the world. Asia is the rapidly emerging region at present and Ritz Carlton is giving more attention to this region at present. Identification of proper market structure is necessary for Ritz Carlton to excel in emerging markets. Based on the competition in the market, market structure can be divided into four major categories. In markets with perfect competition, the market determines the price whereas in monopoly, instead of market, the company decides the price. In market with oligopoly, only few suppliers are there and it is possible for the firms in such markets to control the price and market activities in such market structure. It is difficult to maintain supremacy in markets with monopolistic competition for a prolonged time. The ability to set different prices to different markets (price discrimination) is one of the major advantages of having a monopolistic market structure. Monopolistic competition helps Ritz Carlton to prove the worth of its products and services to the customers. Moreover, it helps Ritz Carlton to enjoy huge profits for short terms and normal profits in the long run.

Retail Market Environment in the Republic of Ireland Assignment

Retail Market Environment in the Republic of Ireland - Assignment Example The political and economic stability provided by Irish government policies brought inflation and budget deficits under control after two years of overheating, resulting in increased labour force skills, employment, and foreign investments. Ireland's population of 4.1 million, growing at 1.2% yearly, is the youngest in the EU with more than 53% below the age of 35. Literacy is high, poverty is low, and government forecasts private consumption to grow at 5.6% and GDP ($222 bn in 2005) to grow steadily at 4.7% in 2006. The economic boom triggered substantial changes in the Irish retail landscape and transformed what was once a collection of small shops offering specialised services, small general stores offering various dry goods and fresh foods, and department stores selling clothes and household items. Rapid growth increased mobility, improving the access to information and altering the tastes and shopping habits of consumers, who are more discriminating in getting the highest possible quality at the lowest possible price. The retail sector is adapting to these changes through continuous entrepreneurial innovation and business consolidation. There are currently eleven categories of retail marketing channels in Ireland, ranging from small boutiques to large hypermarkets (Forfs, 2006). The average consumer in Ireland is young, affluent, well educated, employed, and with a high disposable income. The second part of the paper will be devoted to an analysis of Ireland's consumer profile. Environmental Assessment of Ireland's Retail Sector Probably the most important development in Ireland has been the lifting in January 2006, according to plan, of the Groceries Order, a 20-year old law designed to minimise cutthroat price competition among retailers by prohibiting below invoice selling (CSG, 2005). We made a LoNGPEST analysis to assess the political, economic, social, and technological effects of the recent lifting of the Groceries Order that may have widespread local, national, and global consequences. Overview of the Retail Market Sector Table 1 contains an overview of the top competitors in Ireland's retail market

Legalizing Marijuana Essay -- Legal Issues, Drugs

What exactly is marijuana? Marijuana, also known as pot or hemp, is a naturally grown substance that contains THC. THC changes how the brain works and gives the user a high that relieves many different pains and even helps erase bad memories. The hemp plant can be found in just about any place, but has to be kept in heat. Marijuana is from a naturally grown plant so why not be able to use it legally? Well, there are many reasons against the legalization of marijuana and there are also many very good reasons to legalize it for medical and recreational use. So to the government and everyone against legalizing marijuana, too bad! It’s natural and people are going to smoke no matter what the laws are, so why not just make it legal? Making the use of marijuana legal everywhere will more than likely help stop the chaos between the smokers and nonsmokers and reduce the outrageously high total of 858, 408 who are arrested annually for marijuana possession and use. So why exactly should marijuana be legal? Well, there are many reasons both opinions and facts, but why does it need to be legal? According to many of my sources, marijuana has been found to be less dangerous than both alcohol and tobacco products. â€Å"Marijuana is safer than many over the counter drugs.† (Young, Francis L. 2) Judge Francis L. Young, from the DEA, declared that marijuana is one of the safest therapeutically active substances known to man. â€Å"Long term heavy marijuana use does not produce the severe or grossly debilitating impairment of memory, attention, and cognitive function found with chronic alcohol use.†(British Medical Journal Lancet 4) Only a small number of marijuana users eventually smoke enough of it for a long period to suffer impairments matching those ... ...ady! The laws changed for no reason. â€Å"Prior to 1937, at least 27 medicines containing marijuana were legal in the U.S. Many of these medicines were made by well-known pharmaceuticals that are still around today. Eli Lilly being one of there that sold medicines containing marijuana had to stop production because of the Marijuana Tax Act of 1937. It was legal once so let it be legal again. Legalizing marijuana will let the terminally ill and very sick people get what they need to help them without the trouble. It will also decrease the number of arguments and legal battles to legalize or to not legalize the substance. Marijuana is from a natural plant that is not meant to harm or affect people in anyway. The government and anyone against legalizing marijuana need to realize that there are things far more worse than marijuana. Make it legal and stop the drug war!

Discuss the view that the Civil Service has too much influence over policy

The Civil service is the administrative branch of the UK government, set with dealing with the everyday running of the country, rather than a ministerial role, which focus on only some areas. It is they that carry out the more mundane roles, although some Civil Servants do have more exciting life styles with jobs such as testing weaponry that is to be bought by the Ministry of Defence. The Civil Service is to advise ministers on the decisions that need to be made, to brief ministers on the issues involved and to present options to make the minister's decision making easier. At no stage though should Civil Servants be responsible for decision making. There is a clear dividing line between the decision-making role of the minister and the supporting role of the Civil Servant. as Margaret Thatcher put it ‘Civil Servants advise; ministers decide'. Servants are not elected and because of this they should not have the power to make decisions. Decision making is the responsibility of the politicians and it is they who should take responsibility for the success or failures of departmental policy and they should not be held accountable for their advice or for departmental policy. In the case of policy errors or mistakes in implementation it is the minister who has to resign, not the Civil Servant – the Civil Servant should not be held responsible because they have no role in decision making. This can be seen through the resignation In April 2004 of Beverly Hughes. She forced to resign as minister for Immigration, Citizenship and Counter Terrorism when it was shown that she had been informed of procedural improprieties concerning the granting of visas to certain categories of workers from Eastern Europe. While this cannot wholly be seen as their fault, it was they, not the civil servants that advised them that had to resign over the events, due to the fact that they are responsible for the final decision. Ministers have a large workload and have limited time as is shown by the fact that the Core hours in the House of Commons are until 10pm on some evenings, and parliamentary debates sometimes continue into the night, with Ministers having added Committees to sit on and other government business to attend to, as a result, they rely heavily on their Civil Service advice and this puts the Civil Servants into a privileged and influential position. Any advisor should have some influence, if they don't there is not much point in them being there. However, if ministers lack the time to check Civil Servants' advice, the danger is that they will become a mouthpiece for Civil Service policies. Civil Servants also have the opportunity to ‘control' the minister by restricting the supply of information to him or by presenting it in such a way as to limit his options, as was shown by the limited information given to Beverly Hughes. It would be wrong to suggest that this happens often, it remains true that the Civil Service has considerable power. This is deemed as the Minister having gone native and in October 2010, claims were made that Jeremy Hunt had â€Å"gone native†. Also, when Alan Johnson took position of the Home Secretary, he had relatively little experience in the policy of governing the UK and was therefore more reliant on the Civil Service than he may have chosen to be. Manipulation of information may occur. Ministers, such as Alan Johnson, rely on officials to supply them with background facts upon which to base decisions. Skilful officials may be able to present statistics and research findings in a way as to influence final conclusions There is evidence to suggest that the civil service has been politicised due to the increase of special advisers with too much power. It can be argued that Special Advisers can work effectively with civil servants, and it is a relationship of mutual benefit, not a matter of regret. The role of the UK Civil Service is to help the Government of the day develop and carry out their policies and administer the public services for which they are responsible. Ministers have to be able to trust civil servants to be discreet otherwise politicians may feel the need to surround themselves with political appointees whose main virtue is their loyalty to that politician rather than having ability to formulate good policy and then have it implemented. A special advisor can give more biased opinions and can be there to help the Minister, rather than the department, policy or government. Spin doctors such as Alistair Campbell had great influence over policy on the basis of how it would appear to the public, and this can be seen in particular over the time Blair spent talking to him, rather than to the Civil Service over plans for the Millennium. There is also evidence to suggest that individual departments to develop long term policies of their own. When a new minister of government comes to power, the department will seek to impose its own ‘culture' upon them. The Treasury is most often suspected of such tactics, as it is notoriously opposed to increased public expenditure or any radical spending plans, caused by the fact that it has to keep the long term in mind, and the fact that a likely change in government will see most of the polices undone anyway, causing undue harm on the economy. If the senior Treasury officials can persuade each new Chancellor of the Exchequer of the virtues of keeping spending low, their influence automatically grows. An example of this was in 1999, when Chancellor Gordon Brown was resisting calls for extensive increases in spending on health and education, some critics suggested he had ‘gone native', suggesting that Brown had been influenced by the Civil Servants, adopting their norm of behaviour and so losing his enthusiasm for spending. Overall, the Civil Service do have more power over policy than their supposed political neutrality should let them, but it is to be expected in the modern world of political advisors, and the competitive world which seeks public recognition. While the senior civil servants, due to the permanence and long serving nature do have a great deal of power, the average civil servant has less power, and is more reliant upon presentation of the facts in a favourable way then anything else, something which is true with Ministers and Government as a whole.

A Great Impact Of Fracking On USA - Free Essay Example

Sample details Pages: 4 Words: 1316 Downloads: 2 Date added: 2019/08/16 Category Technology Essay Level High school Tags: Fracking Essay Did you like this example? Fracking has created a new world for everyone in the U.S. Production of crude oil has increased by far over the years and there is plenty of information about it. People say negative and positive comments about it, but its not likely most of them will be negative from the years of increased technology that has helped the world of fracking. Don’t waste time! Our writers will create an original "A Great Impact Of Fracking On USA" essay for you Create order Its known to be the number one leading cause of crude oil starting around the 1990s and will stay there as it has helped the world out anonymously in the past decades. The world now evolves and both realises on fracking as many different things takes oil like: vehicles, tools, roller coasters, as many things as you can think of oil is most likely being used for it. Fracking has started a newly improved economy in the U.S today. Fracking has been criticized for its multiple consequences that it has since it has started in the late 90s to early 2000s (Oil). It involves multiple steps like shooting a mixture of water and sand under high pressure under rock formations to break up rocks and dirt to get to the oil (Oil). Many people think of fracking as deadly, or unproper to our soil and to our land. As we have had multiple bad tragedies happen throughout the U.S because of fracking. Even though fracking can be bad, up to seventy five percent of the water, or the toxic water comes back up through the fracking hole and is stored in ponds or is taking away to treatment plants so the water can be turned back to normal (Reville). As fracking can be harmful and very dangerous to our soil and our water, it also has many goods then it does bad. Fracking has turned out to be a big boom as it produces more barrels of oil, it has about a sixty seven percent increase in production then regular drilling did (kilian). Fracking has allowed the U.S to produce way more oil then it ever has in decades of production (Oil). There are multiple doubts about fracking because of its harmful ways to the economy but, it has also improved way more then when it first started in the late 90s. As known, crude oil has came into the world as a new way of production for the United States.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Starting in the early 2000s, there were just 23,000 fracking wells pumping about if not more then 102,000 barrels of crude oil a day. Now there are over 300,000 fracking wells pumping over 4.3 million barrels a day (Oil). Now that is a big change in the United States. Technology and equipment are getting far more advanced today then they ever were. Crude oil is a unrefined petroleum that sits deep underground until it gets fracked, getting shot into the air from underground from the mass amount of pressure being used (Kilian).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fracking has known to be the number one producer of crude oil all over the states for the past twenty years now. It is the new highly recommended way to produce and manufacture multiple gallons of oil. Innovations has made expensive fracking way more efficient in the past years. High oil prices before and after the Great Recession came into high amounts of investment dollars, fueling a big technological revolution (Oil). Crude oil prices have set a new high of $US 56.50 a barrel, after a report showed steep decline in petrol stocks (Shovelan). Oil prices can either go up in price, or it can go down in price. It has always been about the economy on what to raise or lower oil prices to. Crude oil, is a liquid in the earth with hydrocarbons, organic compounds, and usually very small amounts of metal that sits underneath the earth until us humans get to it. Hydrocarbons are usually the number one component in crude oil, but thats not always the conclusion. Sometimes it could vary from 50 percent all the way up to 90 percent depending on how the crude oil is extracted from the earth. The organic compounds in crude oil like: nitrogen, oxygen, and sulfur usually make up to 6-10 percent of the crude oil while metals like copper, vanadium, nickel, or iron, take up no more than 1 percent of the crude oil itself. Crude oil itself today can make our world completely different especially by us fracking it.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fracking has many steps and is very difficult for us to do but as technology gets stranger and better, we find ourselves using time more wisely and having helpful hands such as technology get the job done quicker. The combination of fracking and horizontal drilling has had shale gas production has grow up close to almost 20 percent in the mid 2000s, by 2035 it should raise over 50 percent (Reville). Fracking typically consumes about 20,000 to 80,000 gallons of water per well, however, the new methods of fracking use up to over 4 million gallons of water per well (Reville). Even though fracking has been very deadly from the beginning, technology has well improved the ways and has made health hazards at an all time low (Barth).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fracking is the new bete noire of conservationists, as they tend to grab or frack the last bit of crude oil from fossil fuels in inaccessible rocks in unsuitable places (Bikram). Fracking is likely to become the new dash for gas as the country is trying to find cheaper replacement of energy for our country (Bikram).   Crude oil and natural gases are the new part of the world as more and more   are found every day, it is used as an everyday key for cars, houses, machinery, etc. According to the IEA (International Energy Agency), the economic extraction of shale gases increased enormous amounts of natural gas from 125 years to 250 years (Reville).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When fracking first started in the U.S, everyone thought it was going to be a huge bust as many didnt know how it worked or if it was even necessary since we had regular drilling already. It involved huge amounts of water and sand just to break the ground under high amounts of pressure so the oil could blow into the air and could be caught by huge dug up holes surrounded by big tarps or anything that wouldnt let it leak back into the ground. Fracking involves shooting a mixture of mostly water and sand under high pressure against a rock formation until it fractures. The sand fills the fracture, forcing crude oil out of the rock formation (Oil). Fracking has allowed the United States to increase its oil production faster than at any time in its history (Oil). The use of hydraulic fracturing in conjunction with horizontal drilling and micro-seismic imaging has made it possible to extract crude oil from rock formations characterized by low permeability (Kili an).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fracking has become the new revolutionary key to surviving more years in this planet. Many people may not like the way it is done or how our water or sources are used, but it is helping our planet way more then it is hurting it. As some families think its toxic or harmful, so many more are making money off of it or just love it. It has became a new huge pice of our technology and it is only getting stronger and stronger everyday it is used. Fracking is all over the world including Saudi Arabia, Canada, the U.S, Iraq, and many more places. Once an idea, became into a mulit billion dollar operation throughout the entire world, so much anger and frustration as well as happiness and kindness. So much hardwork and effort put into something that could help throughout our entire country that could either put this world into debt, or it coudve made it worth billions. Fracking has helped the entire U.S, and has created new technology for ua to find out about.